Those who have set up an advertising account with one of the big networks like google will know that it’s not a simple task. If you don’t spend a lot of time filling out forms and going through reams of ‘help’ pages and read a lot, you stand the risk of finding out what you skipped when payment time comes along. Or not… The messages you receive are standard form messages, you’re dealing with a robot, not a human, and you have to wade once again through their terms, conditions and intro pages to figure out what you did wrong.
You could spend many hours on this and still only have scraped the surface. And then if you decide to add another ad company to your portfolio you have to do it all over again! It’s a nightmare worthy of Kafka. Add to this that you have to help the ad agency track everything your users do, for nothing!Continue reading